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Home staging is the act of grooming or preparing a residential property to make it more attractive to potential buyers, thereby raising the value of the property. People have always "staged" their homes before selling them to command better prices, but in the 1990s, staging became a profession for those skilled in the art of preparing homes for sale, creating light, neutral environments with as much space as possible.

 

The goal of staging is to make a home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for more money. Recent study findings have shown that appropriate home staging might increase the sale price in the order of 2 to 10%, decrease the time a property is on the market or a combination of both. Staging techniques focus on improving a property's appeal by transforming it into a welcoming, attractive product that anyone might want. This is acomplished by depersonalizing, decluttering, cleaning, improving a residence's general condition and landscaping. For vacant homes, prop or staging furniture is used to create a living space where the buyer can imagine themselves living. Properly executed staging leads the eye to attractive features while down-playing flaws.

 

Roger Quirion has participated in many home staging training sessions and applies those concepts to its listings. 

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© Roger Quirion, courtier immobilier agréé, Sotheby's International Realty Québec

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